In preparation for the upcoming Canadian Community of Corporate Educators' (CCCE) session entitled "Think Like a Marketer, Foster a Culture of Learning," I found a couple of reading materials that you may find useful as you learn more about thinking like a marketer not just in your learning strategies and materials but in other parts of your business (and even in your personal brand).
Kate Colbert (2018). Think Like a Marketer: How a Shift in Mindset Can Change Everything for Your Business https://amzn.to/2QDjblO
Harriet Croxton (July 29, 2015) Think like a marketer to engage your learners with curated content https://www.lumesselearning.com/think-like-marketer-engage-learners-curated-content/
Liz Elfman’s 5 Reasons You Need Marketing Skills (Even if You’re Not a Marketer) https://www.themuse.com/advice/5-reasons-you-need-marketing-skills-even-if-youre-not-a-marketer
Rebecca Gallagher (July 3, 2018) 6 Ways Thinking Like a Marketer Can Improve Your Internal Communications https://www.poppulo.com/blog/six-ways-thinking-like-a-marketer-can-improve-your-internal-communications/
Maria Hebda (April 2018) How to Think Like a Marketer. https://thecareerexperts.com/experts/how-to-think-like-a-marketer/
Here’s Why You Need to Think Like a Marketer https://blog.markgrowth.com/think-like-a-marketer-4b712dc18af2
John Jantsch (2014) Duct Tape Selling: Think Like a Marketer-Sell Like a Superstar. https://amzn.to/2PjiqJM Shane Lueck (2017). Think Like A Marketer: 6 Tips For Building Learning Engagement Prior To Training https://elearningindustry.com/building-learning-engagement-prior-to-training-think-like-a-marketer-6-tips
Lauron Sonnier (2009) Think Like a Marketer https://amzn.to/2E28eDg
Becky Willis (2016) Think Like a Marketer and Build Engagement with Your Learning Program https://www.go1.com/post/think-like-marketer-build-engagement-learning-program